Google Performance Max Campaign 

The following is an example of setting up a Google performance max advertisement campaign for a fictional Nike's newly released Summer 2025 Sneaker collection. The goal is to create copy and images that will entice audiences to click to the New arrivals sections of the e-commorce store. Starting with the Campaign setup page we coordinate the settings that the machine learning algorithm is to use to deliver the ads across google's advertising platforms. First, the budget and the bidding strategy is determined followed by the region. 

Setting up asset groups. The following shows assets for both Men's and Women's New arrival sneakers. Google will automatically create a mix of different assets to show across it's platform.  

Sitelinks, Callouts, and Structured snippets. We can strengthen the Search ad by placing sitelinks, callouts, and structured snippets to both our asset groups.